This paper proposes two sampling strategies based on the modified ratio estimator using the population mean of auxiliary variable and population correlation coefficient between the study variable and the auxiliary variable by Singh and Tailor (2003) for estimating the population mean (total) of the study variable in a finite population. A comparative study is made with usual sampling strategies and some concluding remarks are given. Finally, an empirical study is included as an illustration which shows that the proposed sampling strategies are better than Singh and Tailor estimator both in terms of unbiasedness and lesser mean square error.